Leaflets are so versatile, it’s no surprise so many of our customers find them an essential part of their marketing mix. Many things will affect the response you’ll get from your leaflet campaign, we can help you.
Think about these simple questions and make your leaflets work harder for you:
- What are you selling
- Who are you selling it too
- Why should they buy it from you
Think about what makes you different or special.
- What problem can you solve
- What need can you satisfy
- Why should they buy from you
We’ve seen leaflets which are no more than business cards a name, a number and maybe a list of stuff they do.
Think about when you get a leaflet like that, what do you do with it
The most effective leaflets use time-bound offers.
- Maybe “half price this month”,
- “free teddy with every quote” or
- “free consultation during November.”
Think really hard about offering an incentive — and the level of it.
- “5% off” may be enough to get some interest…
- but what would “25% off” do to the response?
There are many ways to get your message out. We’d recommend that you spend at least 30% of your budget on design. Design can mean the difference between success and failure.
A badly designed leaflet may do more damage than you think. There’s no such thing as a second impression, so get it right first time. We can help. Design is our business, after all. Talk to us.
Leaflets are a wonderfully effective marketing tool… when they’re used correctly.
We want you to be successful for selfish reasons — you’ll invest more with us if you are. Let us help you succeed — get us involved from the start.
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